Miller Genuine Draft embodies the ultimate in cosmopolitan beer cool. Its dynamic and contemporary appearance demands attention, making it the perfect modern icon for successful young adults. On consumer pathways in different cities around the world, this brand is ever present during high energy nights in places that include bars, nightclubs and parties.
Strongly identified with Electronic Dance Music, Miller Genuine Draft is the beer of choice for the nightlife habitués enriching the experience as part of the modern club culture. Worldwide music events such as Miller’s Soundclash and Luminocity and special partnerships with respected headphone brand V-Moda and DJ gear UDG, Miller Genuine Draft’s landmark music events continue to create buzz in the music circles with marked presence in features of worldwide music magazine DJ Mag Top 100 and the online music website Mixcloud. Miller Genuine Draft’s refined taste and super-premium quality make it the smooth and refreshing beer of choice in the hippest bars & clubs around the world. “All over the world, when we say “It’s Miller Time”, we immediately think of incredible, unforgettable nights out in great cities. We think of limitless possibilities and how the search for new experiences is something that unites fun–loving people across the globe. It’s Miller Time.” – Steve Arkley, Head of Miller Genuine Draft – Global Brand
Fast forward to the present, and Miller Genuine Draft remains one of the most admired beers in the world and is now in Manila. Formally launched in an exclusive Penthouse party at the very hip 71 Gramercy led by PhilPacific Beverage Import Inc.’s top executives—John Paul (JP) Calvo – Chief Operating Officer; Luigi Nuñez – President; Gavin Gaminde – Regional Sales Manager, Jay Coson – National Sales Manager and Brand Ambassador Mikhail Schemm. The evening’s proceedings was hosted by Tim Yap. Guests partied up until dawn with some of the country’s movers, shakers, & hipsters that included Uno Magazine’s EIC – RJ Ledesma, ANC’s Boyet Sison, Publisher JR Isaac, the ever gorgeous Rima Ostwani with Richard Tiu and Chris Badiola, Todd English Manila’s Eric Dee. Also seen were NBK’s Manolet Dario, WWW’s Stephen Ku, Valkyrie’s JM Rodriguez, Grand Cru’s Raj Sadhwani and Calvin Li, Adidas Philippines’ Pat Giron, Discovery Primea’s Ron Allan Gacutan and Guarana’s Eileen Sison. Keeping the party beat up & brewing were top DJs Abdel Aziz, Italo and the Zombettes’ Sanya Smith and Ornusa Cadness.
In addition to very successful events at M Cafe and 71 Gramercy, Miller will be introducing their branded club night – “Turn Up The Night”, at three of Manila’s top clubs as part of the launch. Taking place at Chaos, Hyve and the finale at Black Market, in the coming weeks highlighting Miller’s commitment to electronic dance music and the nightlife.