The SM Style Series

Anyone who knows me that my fashion or style is very eclectic – one minute I’m doing goth and the other, a Stepford Wife outfit. It’s not that I am confused, rather I’m quite comfortable with who I am and how things can change in an instant and I would like to project that with my clothes or the clothes I wear.

Admittedly though, sometimes I don’t hit the mark and need some professional help from friends. It’s a godsend, actually – to have experts give me their advice but not everyone is given that opportunity. Which is why, SM has come up with an amazing new fashion campaign – The SM Style series: Style, straight from the source!

The SM Store Makati has made it possible for customers to get style tips straight from fashion insiders, with the recent launch of SM Style Series #LoveYourSummerStyle. For eight weeks, the Philippines’ most respected editors, stylists, bloggers, makeup artists and photographer from the fashion industry will hold talks at The SM Store Makati and SM AURA Premier where they will share tips and tricks on personal style, beauty and the hottest trends to have now.

At the SM Style Series, the audience hears it straight from the most influential people in fashion right now—it’s the only event that brings together the editors of the Philippines’ most respected fashion magazines: Isha Andaya – Valles and Vince Uy of Preview Magazine, Peewee Reyes-Isidro together with Angelo de Cartagena of MEGA Magazine, and Pam Quiñones of L’Officiel Manila will share their style stories on their respective schedules for SM Style Series. Top photographer BJ Pascual is slated to speak in his own session, while SM Beauty Makeover Masters, renowned makeup artists Jigs Mayuga and Jake Galvez will give their expert takes on beauty. The Philippines’ most sought-after bloggers—Laureen Uy, Kryz Uy and Nicole Andersson will discuss their digital approach to fashion.

At the inaugural SM Style Talks held last March 31, celebrity and editorial stylists Rain Dagala and Em Millan of the styling group Team RAINXEM took the first round of talks as they demonstrated how to make celebrity styling work for anyone.

The premiere run of SM Style Talks was well-attended by the SM-going audience, as well as members of the media and creative set: models Jodilly Pendre, Catriona Gray, Clint Bondad, Fatima Rabago, Hideo Muraoka, Tola Orendain and Kat Gumabao, actress Isabelle de Leon, writer G3 San Diego and bloggers Janeska Kasibug, Wanda Chen, JP De Leon, Ira Oyco, Jean Dalida, James Miguel, Daphne Yu, and Candis Yu were present at the event.

The SM Style Series will be held at SM Makati and SM AURA Premier on 8 Saturdays from March 31 to May 27.

The SM Store Makati #SMStyleSeries are on the following dates: March 31, Rain Dagala and Em Millan of Team RAINXEM; April 8, Isha Andaya – Valles and Vince Uy of Preview Magazine; April 22, BJ Pascual; April 29, Blogger Besties Nicole Andersson, Kryz Uy and Laureen Uy; May 6, Peewee Reyes – Isidro and Angelo de Cartagena of Mega Magazine; May 13, Jake Galvez SM Beauty Makeover Master.

The SM Store Aura Premier #SMStyleSeries are on the following dates: May 20, Jigs Mayuga SM Beauty Makeover Master; May 27, Pam Quinones of L’Officiel Manila.

Follow @TheSMStore on Instagram and Facebook or follow the hashtags #SMStyleSeries and #LoveYourSummerStyle for more information.

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